THE GREAT CLUB
Branding for The Great Club, a restaurant, bar and live music venue in Marrickville.
THE SITUATION
Walking through The Great Club is an experience in itself. It’s many things; a music venue, delicious Greek food, drinks… it’s a vibe! With many themed nooks to discover, there is always something new to see, often raising a chuckle. The Great Club is great because it doesn’t take itself too seriously.
THE SOLUTION
The new brand for The Great Club needed to reflect this energy. Taking inspiration from the eclectic, fun interiors the creative uses layers of imagery to create a brand pattern where you are always spotting something new. It is almost a static representation of the inside of the club.
Rather than use a standard font the logo is made up of many different letterforms that come together to create a harmonious and lyrical logo. The assorted letters are another nod to the spirit of The Great Club, which is joyful and full of personality rather than uniform.
Overall the brand feels unique but also very tied to the venue. It has the possibility to evolve and grow with time with new imagery added to the brand assets. This can be seen in the New Idea poster which has it’s own feel but still stays true to the main TGC brand.
“I am so happy with The Great Club branding – it was perfect for the venue! Working with Kylie and the team was super easy and I would definitely use them for any future projects or recommend to anyone who needs a new brand or design work”
ALISON AVRON, FOUNDER & OWNER
THE GREAT CLUB
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