JAMPACKED AGENCY
A new brand for Jampacked Agency that reflects their infectious enthusiasm, creative magic and fierce drive.
THE SITUATION
Jampacked Agency was founded by self-confessed chronically online social media maven Jarrah Brailey. As her one-woman operation grew into a team of savvy social marketers, the brand needed to catch up and reflect their expertise, momentum and maturity. The new brand was created to elevate Jampacked’s reputation and propel the agency into its next chapter of growth.
THE SOLUTION
The new Jampacked Agency identity is bold and edgy, but is still approachable and inclusive.
The primary logo plays on Jampacked’s proposition (knowledge, creativity, results) being ‘jampacked in’ and expresses this idea through the use of an ultra condensed font, with ‘agency’ slotted in sideways.
Throughout the brand expression, the primary logo breaks apart leaving a container for a variety of images or typography to replace the word ‘agency’, creating a system that is able to respond to the needs of the business and the needs of the time.
“Working with Three Blocks Left on the Jampacked brand was one of the best decisions I’ve made for the business. Two years on, the brand still feels fresh, powerful and completely aligned with who we are. It’s elevated us to a new level — attracting perfectly aligned clients, bigger opportunities and allowing us to charge our worth. Three Blocks Left uncovered things about our DNA I hadn’t articulated, giving me the language, visuals and confidence to fully own the agency we’d become.
Since the rebrand, we’ve grown in clients, team and credibility. The brand has opened doors, made us instantly recognisable in a saturated space, and become one of our strongest assets.”
JARRAH BRAILEY, FOUNDER & CEO, JAMPACKED AGENCY
PREVIOUS
