BLOCKTEXX®
BlockTexx® recovers polyester and cotton at a molecular level, turning textile waste into new material. Their rebrand mirrors this: connected shapes and lines drawn from polyester’s own structure.
THE CHALLENGE
BlockTexx® is rewriting the future of textiles. They recover polyester and cotton at a molecular level, turning waste into new raw material. To position them as leaders in this emerging industry, we developed a visual identity rooted in the science itself.
THE SOLUTION
To do this innovative work justice, we drew inspiration from the technology and goals behind BlockTexx®, translating it into a visual identity built from connected shapes and linking lines. The result is a flexible, distinctive graphic language that moves fluidly from bold brand moments to detailed infographics, communicating precision, innovation and the “separate but together” logic of circular recovery. It positions BlockTexx® at the level they’re playing at internationally, as a genuine leader in the circular economy, with the ability to solve one of the world’s major waste problems.
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