SANTÉ GLOW
Positioned as innovative and sustainable, reusable skincare brand, Santé Glow needed to revitalise their identity to attract a modern audience. We developed brand strategy, visual identity and a messaging system that reflects the innovative spark of their products. Bright, effortless and full of charisma.
THE SITUATION
Santé Glow was created to maximise your skincare routine, while minimising your impact on the planet. An uncomplicated solution for every skin type, they are reinventing the way you think about skincare with a simple routine of multifunctional products. Their reusable skincare harnesses innovative fibre technology, and is poised to disrupt the way we think about traditional products. With this groundbreaking approach, our goal was to develop a strong positioning and strategy for Santé Glow, laying the foundation for their new brand identity.
THE SOLUTION
Santé Glow embodies its values: Simple, Pure, Powerful, and Inspired. Reflecting the innovative spark of the product, the brand needed to feel bright, effortless, and charismatic. As part of the new brand strategy, we created the purpose statement: “Reinvent skin care that works with you and your world.” working alongside the tagline ‘Skin is Skin’. Together these position the brand as innovative, accessible and human-centred – and create the groundwork visual identity and messaging.
The logo balances utility with elegance, while the hand-drawn assets layer in a human touch. Photography is inclusive, conveying warmth and accessibility. Overall, Santé Glow is elegant, simple and unapologetically human. Skincare that connects with people and preserves the planet.
“Working with Three Blocks Left to bring the Santé Glow brand identity to life has been nothing short of extraordinary. From the very beginning, they understood the heart behind the brand — a vision of radiance, confidence, and authenticity — and translated it into a visual identity that is both stunning and deeply meaningful.Their creative process was thoughtful, collaborative, and incredibly intuitive. They didn’t just design a brand; they captured an essence.”
BARB DE CORTI, CEO & FOUNDER SANTÉ GLOW
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