ANOKHI VEDA
Brand and packaging design for a first in market Ayurvedic Oral Health Care product line.
THE SITUATION
Anokhi Veda is a collection of Ayurvedic oral health care products, forged from a passion for integrated health and treating patients as unique and individual. The products provide oral healthcare with a holistic approach, based on ayervedic principles, with an emphasis on working as harmoniously with your body as possible. They asked us to craft an identity that would visually represent their philosophy and approach to their community.
THE SOLUTION
The word Anokhi is Indian in origin meaning unique. From this starting point, we developed the brand, inspired by the visual cues of Indian Ayurvedic philosophy. Ensuring the logo is at once elegant and grounded, the custom typography loops the letterforms to reflect the holistic approach. To layer the brand we developed bespoke illustrations that come together to form a gate – referencing the grand and detailed gates in indian architecture. The illustration can be pulled apart, with smaller details used across the packaging and other brand collateral, but always referring back to the master brand.
“Many thanks for your beautiful work, your vision and perseverance. Once again you’ve transformed the essence of my words into art and beauty, as you so often have over the past 15 years. You revealed my heart’s intention before I could perceive it myself.”
AUSHI PATEL, FOUNDER
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