AUSTRALIA FOR UNHCR (THE UN REFUGEE AGENCY)
Australia For UNHCR’s first ever Giving Day campaign – triples their target in 24 hours.
THE SITUATION
Australia for UNHCR was preparing to launch its first-ever Giving Day; a one-day, high-energy fundraising event. With all donations doubled for 24 hours, the campaign needed to inspire immediate action and stand apart from standard emergency appeals. The creative had to balance urgency and optimism, capturing the life-saving impact of UNHCR’s work while motivating donors.
THE SOLUTION
We created a vibrant digital campaign that unified all touchpoints and drove outstanding community engagement and results. A strong lock-up logo featuring the Emergency Response Giving Day text and an alarm graphic conveyed immediacy. Bright lime green and orange borders with the call to “Donate 21 October” formed a consistent visual thread. A playful stickers set like “Double your $$” added liveliness and shareability.
The design and creative direction you brought to the campaign truly elevated our message and helped us connect with our community in a powerful and inspiring way. We’ve received wonderful feedback, and the results speak for themselves—thank you for being such an integral part of this achievement.”
NICOLA NORRIS, DIRECTOR OF FUNDRAISING AND MARKETING, AUSTRALIA FOR UNHCR
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