AUSTRALIA FOR UNHCR
An appeal focussing on the forgotten women of the Democratic Republic of the Congo.
THE SITUATION
Years of conflict and violence in the Democratic Republic of the Congo (DRC) have forced millions to flee. Across the country, 5 million people are either internally displaced or seeking refuge from neighbouring countries.
Conflict related sexual and gender-based violence is leaving thousands of displaced and refugee women especially vulnerable. Survivors of sexual violence are left to face their trauma alone, without any support. UNHCR, as the lead global agency for helping survivors of conflict-related sexual violence is responding to this crisis. Three Blocks Left were asked to create an appeal that would profile the compelling stories of these resilient survivors and raise funds to help their recovery and rebuild their lives.
THE SOLUTION
Approaching the brief with a photo journalistic approach, we created a newspaper style booklet, which uses the stunning black and white photography for maximum impact. Everything that needs to be said comes through the power of the image and is held in the eyes of the women. Supported by minimal quotes and statistics, the booklet shows these women as strong and resilient, and the transformational impact UNHCR is having.
This booklet was supported by a second, giving more rational information on the crisis and conflict in DRC broadly, sexual and gender based violence specifically and the three key areas UNHCR supports.
The photography styling is purposely humble and behind the scenes, stripping back any pretence to show a range of emotions and champion authenticity.
“The team at Three Blocks Left is critical to the power of direct mail as a fundraising channel for Australia for UNHCR. Without the team of passionate, flexible and talented designers, inspiring action from over 11,000 donors would not be possible!”
RICHARD HOOPER, Direct Marketing Assistant
AUSTRALIA FOR UNHCR
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