We’re back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups – the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa Chups is proof that smart branding (and a whole lot of sugar) can go a long way.

Then, we’re diving into one of the strangest brand extensions of all time – Cosmopolitan magazine’s attempt to break into the dairy aisle. In the ‘90s, Cosmo decided that telling people how to dress and date wasn’t enough. Spoiler alert: it did not go well.