Apple x iSmell
June 18, 2025
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This week, we’re biting into the surprising history of the apple – the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a
This week, we’re biting into the surprising history of the apple – the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a
As promised – and in our very first interview episode – we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos.
This week, we’re diving into two very different brand stories – one that rose from the ashes (or the deep fryer) and one that crashed before it even got started.
We’re back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups – the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa
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BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •
BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •
BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •
BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •
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