This week, we’re biting into the surprising history of the apple – the fruit that has shaped mythology, science, and branding. From Adam and Eve to Isaac Newton to a

As promised – and in our very first interview episode – we’re sitting down with Tony Ibbotson, founder and creative director of The Creative Method, to talk all things logos.

This week, we’re diving into two very different brand stories – one that rose from the ashes (or the deep fryer) and one that crashed before it even got started.

We’re back, and this time, we’re unwrapping the colourful and unexpectedly sophisticated world of Chupa Chups – the Spanish-born lollipop brand that’s been delighting taste buds since the ‘50s. Chupa

It’s time to unwrap the vibrant story of Tony’s Chocolonely – a brand as bold in its mission as it is in its colorful packaging. From its humble beginnings as

Another big bumper episode – but this time it’s a break takedown with Miranda exploring one of the biggest relics of 90’s content consumption, Blockbuster!   When we think of

Shock horror, Miranda and Kylie are changing up the format again! Kylie got lost in the Barbie Malibu dream house and needed her own episode to do the 2023 Barbie brand

A deep dive into the cutest little guys on text message and how a rebrand cost the company close to $1 million a day in orange juice sales.   Strap

How did a poster by a previously incarcerated street artist manage to influence a presidential election and what is the one thing you’d want to steer clear of when designing

How our favourite photo sharing app found its feet after an alcohol fuelled start, and how could a brand be so bad that it unites all New Yorkers in a