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Oldsmobile: Not Your Father’s Car…or Yours

Not Your Father’s Oldsmobile

Oldsmobile once ruled American roads with rocket-era muscle cars and million-unit sales. Then came the 1988 ad campaign: “This is not your father’s Oldsmobile.” Cue: awkward Nepo-baby commercials, bland cars, and a rapid skid into irrelevance.

Turns out, if you try to reinvent yourself midlife without knowing your audience… you might just end up in the junkyard.

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BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

  BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

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