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Dr Pepper: When Marketing Mansplains a Soft Drink

BONUS: The Creative Reality of Going Viral – Interview with Jarrah Brailey from Jampacked Agency

What happens when a brand decides half the population isn’t its target market? In this episode, Miranda dives into one of the most baffling soda campaigns of all time – Dr Pepper Ten, the 2011 “manly” diet drink that proudly declared itself “Not For Women.”

Because nothing says “refreshing” like sexism in a can.

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Produced by Mylk Media

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BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

  BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

BRAND STRATEGY • VISUAL IDENTITY • CAMPAIGN CREATIVE • MANIFESTO • TONE OF VOICE • DESIGN • NAMING •

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