Creating a brand that re-imagines what it would mean for women to have a true advocate as they engage with the Financial Services industry.
Finiver is a purpose-led, financial literacy and education business passionate about sharing business and financial knowledge to empower women to build their financial capabilities & confidence. With a strong vision to provide an alternative to traditional financial literacy options, Finiver is built on trust, credibility and providing access to quality information delivered with understanding, experience and empathy.
Working collaboratively with the founder, we workshopped the name Finiver, derived through experimentation from the words finance and discover. From there we developed a brand that moved purposely away from standard feminine norms. Combining a bold colour palette, rounded serif typography and custom single line illustrations, the Finiver brand is ultimately trustworthy and warm, and strong and knowledgeable.
“Kylie and the team at Three Blocks Left brought my business to life by helping me develop the name, and developing my brand. As I was new to the creative design process their professionalism and guidance was greatly appreciated.”
We acknowledge the Traditional Owners of country throughout Australia
and recognise their continuing connection to land, waters and culture.
We pay our respects to their Elders past, present and emerging.